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Event: Networking Event: Online Brand Management Experts Panel

Monday March 21st, 2011

Networking Event: Online Brand Management Experts Panel
Please join Beta Gamma Sigma Chapter members and guests for our next networking event at The Terrace at the University of San Diego's La Gran Terraza. Topics to be discussed include marketing your business online, brand management, video marketing, pay per click advertising, and tracking to measure return on investment online. Appetizers will be served.

Come learn:
- How to Grow your Business with Online Video
- Integrated Online Marketing with focus on Paid Search
- Branding and Reputation Management Online
- Technical Tools For Online Brand Management

Speakers:

Jill Addison is a Video Producer (www.JillAddison.com) who loves blending her skills in video production and marketing to help small business owners gain new clients with 1 and 3 minute online video commercials. She lives in San Diego with her husband, Eric, who is also in the video production industry (www.100AcreFilms.com).

Stephan Brisard is leading International Online Marketing consultant and Account Management professional with 12 years+ experience in the digital industry. Stephan has been leading the strategic and tactical development of performance oriented online marketing programs for large global brands such as BMW, Sunkist, Masco, PADI and AT&T. While recently consulting for a leading San Diego based online marketing agency, he was able to reduce paid search costs of the company's largest manufacturing client by nearly 50% in less than a year while driving 16% more leads year over year and contributing to a 10% growth in Sales. Stephan holds a BA (Hons) and a Master's degree in Marketing from Leeds Metropolitan University in the UK. He is a regular speaker at the Online Marketing Summit, Search Engine Strategies and Marketing Sherpa Conferences. Stephan also runs a small San Diego performance driven online marketing consultancy firm called Nionko, which businesses achieve greater market presence through search engine optimization, Paid Advertising, Social Media, Analytics, Email Marketing and user centric web solutions. The company has been in business since 2006.
Download a copy of Stephan Brisard's presentation (pdf)

Patrick O'Donnell is the Founder and President of XM Works, Inc., a San Diego based export management company that helps inventors export their product worldwide. Patrick also developed a proprietary online trade platform, called XMTrade.com, which enables exporters to connect directly with international buyers across the globe and helps clients manage their own export campaigns. Patrick has been responsible for launching hundreds of brand-driven direct response products internationally over his 15 year career and has a unique perspective on brand development in the international marketplace.

Aaron Sheinbein brings nearly 15 years of Internet product development and consulting experience. He started an IT consulting business while in middle school, and gained recognition by Junior Achievement as an emerging entrepreneur. Following college Mr. Sheinbein became the Webmaster for Bay City Television where he was responsible for the television group's Internet properties which included the FOX affiliate for San Diego. After four years he returned to consulting and managing the search engine optimization and Internet marketing strategies for small businesses throughout Southern California. In 2008 Mr. Sheinbein founded FindMyFamily.org, a nationwide adoption reunion registry which has helped several thousand adult adoptees throughout the United States locate and reunite with members of their biological birth family for no charge. In addition to his involvement with Beta Gamma Sigma, Mr. Sheinbein is a Board Member of the National Academy of Television Arts & Sciences, Pacific Southwest Chapter, and serves on the Communications Committee for the Young Non-profit Professional Network of San Diego. Mr. Sheinbein received his M.B.A in 2010 from California Miramar University and holds a B.A. in Communications with a minor in Cognitive Science from the University of California, San Diego.
Download a copy of Aaron Sheinbein's presentation (pdf) | List of Advance Search Operators

Date: Monday March 21st, 2011
Time: 6pm - 9pm
Cost: BGS Members $10, Non-members $12

Place: The Terrace at USD's La Gran Terraza
          5998 Alcala Park
          San Diego, CA 92110